MEDIA KIT 2017-04-27T15:56:59+00:00

PROSKIN™ Media Kit

The PROSKIN™ logo is a fundamental element of our brand identity. It is one of our most valuable company assets, and consistent usage enhances marketplace recognition. Use the PROSKIN™ logo in one of three relationships: PROSKIN™ logo only, endorsed or branded. Contact PROSKIN™ at info (at) proskin.com if you have additional questions about using the PROSKIN™ logo.

PROSKIN™
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Minimum Clear Space

Surrounding the PROSKIN™ logo with adequate clear space to ensure maximum importance and visibility. Always maintain a minimum clear space at least equal to half the height of the “PROSKIN” type around all sides of the logo.

Specifications

  • Position the PROSKIN™ logo on a white or black background for maximum visual impact.
  • Use only the approved electronic logo file (see below). Do not try to recreate the logo using other fonts or images.

Acceptable Logo Variations

PROSKIN™ FULL COLOR
FULL COLOR

The Full Color brand uses the gradiated color scheme along with a solid black and 50% grey. This brand should be used for all full color printing and across any screen graphics.

PROSKIN™ FULL COLOR
FULL COLOR KNOCKOUT

The Full Color brand uses the gradiated color scheme along with a solid black and 50% grey. This brand should be used for all full color printing and across any screen graphics.

PROSKIN™ THREE COLOR
THREE COLOR

The Three Color brand should be used when full color digital printing is not available (ie press). It is created for “flattened” gradient free representations.

PROSKIN™ THREE COLOR
THREE COLOR KNOCKOUT

The Three Color brand should be used when full color digital printing is not available (ie press). It is created for “flattened” gradient free representations.

PROSKIN™ ONE COLOR
ONE COLOR

The 1 Color (both Black and White) brand should be used when full color printing is not available. Both are created as overlay graphics designed to pickup colors from directly under the graphic.

PROSKIN™ KNOCK OUT
GREYSCALE/KNOCKOUT

The Greyscale/Knockout brands consists of a flattened transparency representation. Regardless of the background it is placed on, the background will appear though parts of the brand. In order to maintain proper tonal weighting, this brand inverts tonal representation of certain parts of the brand to appear correct in knockout

Correct Logo Usage

Please follow these rules and guidelines when using the PROSKIN™ brand in different situations. Proper placement and correct usage is important to maintaining the PROSKIN™ brand image.

PROSKIN™ TRANSPERANT

Wherever possible, place the Full Color brand on a white or black background with the correct clear space intact. This is the preferred brand presentation.

PROSKIN™ Logo

On black or darker backgrounds, use the Knockout brand with the correct clear space intact. This is the preferred brand presentation for darker backgrounds.

Incorrect Logo Usage

PROSKIN™ Incorrect Logo Usage

Do not place the Full Color Brand on solid colored backgrounds.

PROSKIN™ Incorrect Logo Usage

Do not place any PROSKIN™ brand directly over top of image or image backgrounds. This applies for both print and screen presentations.

PROSKIN™ Incorrect Logo Usage

Never rotate any PROSKIN™ brand on a slant or the diagonal. Make sure the PROSKIN™ brand are squared to the corners of the final presentation material.

PROSKIN™ Incorrect Logo Usage

Always constrain the width and height proportions when using the brand. Never stretch the brand in any shape or form.

PROSKIN™ Incorrect Logo Usage

Never use shadows or lighting effects on PROSKIN™ brand.

If you require further graphics or assistance please feel free to contact us at: graphics@proskin.com

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